GPT Group.
Managing large scale national campaigns across multiple centres is no small feat.
For GPT Group, finding an external design partner who could effortlessly align with their in-house graphic design team was mission critical, and that's where we came in.
The Approach
We became more than just a design partner for GPT Group: we became an extension of their internal team. With a focus on clear communication, seamless collaboration, and precision, we immersed ourselves in their brand guidelines and campaign objectives from day one. This approach ensured every design asset was not only visually captivating but also consistent and accurate across every touchpoint.
Our agile workflow and industry expertise meant we could meet tight deadlines without sacrificing quality. By working transparently with GPT Group’s brand management team, we ensured every step - from concept to rollout - was aligned, approved, and delivered right on schedule.
The Challenge
Lunar New Year, Black Friday, Christmas—campaigns like these demanded speed, precision, and uncompromising quality.
The task was straightforward but demanding: find a partner who could keep up with the fast paced environment, navigate the intricacies of a national rollout, and collaborate seamlessly with their brand management team to deliver on brand campaigns, every time.
The Outcome
The results? A partnership that truly delivered. With fast, precise, and on brand design support, GPT Group flawlessly executed national campaigns that amplified their key retail moments.
Our streamlined processes and proactive approach empowered GPT Group to confidently tackle the demands of their high pressure campaigns. Meanwhile, seamless collaboration freed their internal teams to focus on driving strategic priorities.
By blending speed, expertise, and precision, we helped GPT Group create standout campaigns that captivated audiences, supported retailers, and solidified their reputation as leaders in the retail space.
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Minions - QICGRE
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Large Format Print
