We're people for place.
A creative partner for the
built environment.

We're people for place.
A creative partner for the built environment.

Maddie and I are beyond thrilled to announce that Fred & Freda is the official Creative Partner for the 2026 Shopping Centre Council of Australia Marketing Awards.

We built this agency around one belief: that retail centres are commercial engines and community anchors, and that the creative work around them should understand both.

The SCCAs exist to honour the people who get that balance right, so getting to shape the creative reality of this event feels like exactly where we’re supposed to be.

Having spent a combined 17 years in property and having delivered campaigns across some of Australia’s most recognised retail portfolios, we know the stakes these teams operate under. This isn’t décor. It’s recognition of genuine commercial and community achievement, and we’re
treating the creative with that weight.

We’re already deep in the studio and can’t wait to show
you what we’re building for the 2026 finalists and winners.

See you at the awards!
—

Justine & Maddie

Maddie and I are beyond thrilled to announce that Fred & Freda is the official Creative Partner for the 2026 Shopping Centre Council Awards.

We built this agency around one belief: that retail centres are commercial engines and community anchors, and that the creative work around them should understand both.

The SCCAs exist to honour the people who get
that balance right, so getting to shape the
creative reality of this event feels like exactly
where we’re supposed to be.

Having spent a combined 17 years in property
and having delivered campaigns across some of Australia’s most recognised retail portfolios, we know the stakes these teams operate under. This isn’t
décor. It’s recognition of genuine commercial and community achievement, and we’re treating the creative with that weight.

We’re already deep in the studio and can’t wait to
show you what we’re building for the 2026 finalists
and winners.

See you at the awards!
—

Justine & Maddie

Maddie and I are beyond thrilled to announce that Fred & Freda is the official Creative Partner for the 2026 Shopping Centre Council Awards.

We built this agency around one belief: that retail centres are commercial engines and community anchors, and that the creative work around them should understand both.

The SCCAs exist to honour the people who get that balance right, so getting
to shape the creative reality of this
event feels like exactly where
we’re supposed to be.

Having spent a combined 17 years
in property and having delivered campaigns across some of Australia’s most recognised retail portfolios, we know the stakes these teams operate under. This isn’t décor. It’s recognition of genuine commercial and community achievement, and we’re treating the creative with that weight.

We’re already deep in the studio
and can’t wait to show you what
we’re building for the 2026 finalists
and winners.

See you at the awards!
—