Welcome to
Fred & Freda's
Q1 Update!
Welcome to
Fred & Freda's
Q1 Update!
Welcome to
Fred & Freda's
Q1 Update!
Official SCCA Creative Partners
Maddie and I are beyond thrilled to announce that
Fred & Freda is the official Creative Partner for the 2026 Shopping Centre Council of Australia Marketing Awards.
We built this agency around one belief: that retail centres are commercial
engines and community anchors, and that the creative work around them
should understand both. The SCCAs exist to honour the people who get
that balance right, so getting to shape the creative reality of this event
feels like exactly where we’re supposed to be.
Official SCCA Creative Partners
Maddie and I are beyond thrilled to announce that Fred & Freda is the official Creative Partner for the 2026 Shopping Centre Council of Australia Marketing Awards
We built this agency around one belief: that retail centres are commercial engines and community anchors, and that the creative work around them should understand both.
The SCCAs exist to honour the people who get that balance right, so getting to shape the creative reality of this event feels like exactly where we’re supposed to be.
Official SCCA
Creative Partners
Maddie and I are beyond thrilled to announce that Fred & Freda is the official Creative Partner for the 2026 Shopping Centre Council of Australia Marketing Awards.
We built this agency around one belief: that retail centres are commercial engines and community anchors, and that the creative work around them should understand both. The SCCAs exist to honour the people who get that balance right, so getting to shape the creative reality of this event feels like exactly where we’re supposed to be.
Augmenting Ai in Leasing
We've been using proprietary AI tools to bridge the gap between a vacant shell and a signed lease. By generating high-fidelity renders of shopfronts, interiors, and signage, we allow prospective tenants to visualise their brand within an asset instantly. Integrated seamlessly into IMs, pitch decks, and digital campaigns, our AI renders have been removing the guesswork from leasing in a cost effective way.
Augmenting Ai
in Leasing
We've been using proprietary AI tools to bridge the gap between a vacant shell and a signed lease. By generating high-fidelity renders of shopfronts, interiors, and signage, we allow prospective tenants to visualise their brand within an asset instantly. Integrated seamlessly into IMs, pitch decks, and digital campaigns, our AI renders have been removing the guesswork from leasing in a
cost effective way.
Augmenting Ai
in Leasing
We've been using proprietary AI tools to bridge the gap between a vacant shell and a signed lease.
By generating high-fidelity renders of shopfronts, interiors, and signage, we allow prospective tenants to visualise their brand within an asset instantly. Integrated seamlessly into IMs, pitch decks,
and digital campaigns, our AI renders have been removing the guesswork from leasing in a
cost effective way.
Wayfinding the New Flagship
For Montblanc and Knight Frank, we transformed functional hoarding into a high-impact leasing tool. Combining clever messaging with way finding, we covered the transition while actively selling the opportunity.
Wayfinding the New Flagship
For Montblanc and Knight Frank, we transformed functional hoarding into a high-impact leasing tool. Combining clever messaging with way finding, we covered the transition while actively selling the opportunity.
Wayfinding the
New Flagship
For Montblanc and Knight Frank, we transformed functional hoarding into a high-impact leasing tool. Combining clever messaging with way finding, we covered the transition while actively selling the opportunity.
IWD Lunch
We had the honour of hosting 20 incredible women from across the property sector for International Women’s Day. It was a morning dedicated to the female leaders and visionaries shaping our industry, filled with the kind of connection and candid conversation that truly drives progress.
IWD Lunch
We had the honour of hosting 20 incredible women from across the property sector for International Women’s Day. It was a morning dedicated to the female leaders and visionaries shaping our industry, filled with the kind of connection and candid conversation that truly drives progress.
IWD Lunch
We had the honour of hosting 20 incredible women from across the property sector for International Women’s Day. It was a morning dedicated to the female leaders and visionaries shaping our industry, filled with the kind of connection and candid conversation that truly drives progress.
The data is in, and it’s a massive reality check for the skeptics. Back in 2017, only four Australian shopping centres had reached the $1B MAT mark. Fast forward to 2025, and that exclusive club has more than tripled to a record 13 assets. We’re seeing the average turnover for the top 16 centres jump by 25%, with the industry’s heavy hitters climbing as much as 60% in that time.
The data is in, and it’s a massive reality check for the skeptics. Back in 2017, only four Australian shopping centres had reached the $1B MAT mark. Fast forward to 2025, and that exclusive club has more than tripled to a record 13 assets. We’re seeing the average turnover for the top 16 centres jump by 25%, with the industry’s heavy hitters climbing as much as 60% in that time.
The data is in, and it’s a massive reality check for the skeptics. Back in 2017, only four Australian shopping centres had reached the $1B MAT mark. Fast forward to 2025, and that exclusive club has more than tripled to a record 13 assets. We’re seeing the average turnover for the top 16 centres jump by 25%, with the industry’s heavy hitters climbing as much as 60% in that time.
The Billionaire’s Club
Australian Shopping Centre MATs
The Billionaire’s Club
Australian Shopping Centre MATs
Property sometimes gets a wrap for being a bit of a shark tank but there are heaps of awesome people in this industry.
You just need to know where to look.
We’re working on a couple of things to
bring those people together.
Property sometimes gets a wrap for being a bit of a shark tank but there are heaps of awesome people in this industry. You just need to know where to look.
We’re working on a couple of things to bring those people together.
Property sometimes gets a wrap for being a bit of a shark tank but there are heaps
of awesome people in this industry.
You just need to know where to look.
We’re working on a couple of
things to bring those people together.
