Our Manifesto
When it hits the fan, we hit send.
Fred & Freda was built in the thick of it; on pace, instinct, and the kind of creative grunt you only get from last-minute tenancy shifts, knowing when centre marketing plans are due under the Retail Leases Act, and building brand traction before DA signs are even printed. We’re not precious. We’re not here to perform. We’re here to deliver.
We’ve launched nationwide campaigns in three weeks flat - jobs that should’ve taken three months. We’ve re-briefed installers from loading docks, redesigned hoardings mid-install, and juggled marketing teams across time zones. We’ve handled budget freezes, shifted spend mid-FY, and still hit every mark. Not because it was easy. But because we know how to move.
This industry’s fast. It’s messy. Timelines shift, plans blow up, and pressure is constant. That’s our kind of game. Eyes up. Elbows in. Sharp thinking. Anyone can make it look good. Not everyone can make it work - under pressure, in the noise, with the clock ticking.
We can. We have. We do.
And yeah, we love it.
22,000+ assets
Created by our team in 2024
32+ shopping centres
Currently partnering with us across Australia.
75+ years
Of combined industry experience.
GRAPHIC DESIGN
BRANDING
MARKETING STRATEGY
SOCIAL MEDIA
CONTENT CREATION
PHOTOGRAPHY & VIDEOGRAPHY
COPYWRITING
EVENTS & ACTIVATIONS
VISUAL MERCHANDISING
LARGE FORMAT
GRAPHIC DESIGN BRANDING MARKETING STRATEGY SOCIAL MEDIA CONTENT CREATION PHOTOGRAPHY & VIDEOGRAPHY COPYWRITING EVENTS & ACTIVATIONS VISUAL MERCHANDISING LARGE FORMAT
Who we work with & what we stand for
We work with people who move like we do—fast, focused, and all in. Whether it’s launching a precinct, rebranding an agency, or rolling out 12 centre-wide campaigns at once, we partner with teams who care about doing the work well.
In this industry, the pace is relentless. The pressure’s real. Everyone’s chasing deadlines, fielding feedback, and trying to land something that sticks. We get it, because we live it and we back clients who bring that same energy.
We don’t care about buzzwords or big talk. We care about smart strategy, sharp execution, and making sure the creative holds up - on the floor, online, and under pressure.
Internally, we're a team that backs each other hard. We hire for capability, not sameness. We move fast, speak straight, and believe the best creative comes from people who feel trusted and supported.
Our Leadership Team
Maddie Kenny
Co-Founder
Justine Messinis
Co-Founder
Gabriel Barra
Senior Graphic Designer
Want to join our team?
We're always on the lookout for great people. If you’re someone who brings good energy, strong skills, and a team first attitude, we’d love to hear from you. We back hard work, and people who care. If that sounds like you, get in touch.