155 George St.
155 George St.
The Brief
155 George Street needed one story - compelling enough to align a landlord & leasing team with competing priorities, and sharp enough to close the imagination gap for prospective tenants sizing up the potential.
The Brief
155 George Street needed one story - compelling enough to align a landlord & leasing team with competing priorities, and sharp enough to close the imagination gap for prospective tenants sizing up the potential.
What We Did
Stakeholder Alignment: Ran workshops with the landlord and leasing teams to surface the building's genuine point of difference.
Multimedia Production: Shot photography and video around a live marathon event, capturing the building alive with energy and in motion.
Leasing Strategy & Copy: Wrote the brochure copy and strategy from the ground up, putting leasing velocity and NLA efficiency front and centre as the building's core selling points.
What We Did
Stakeholder Alignment: Ran workshops with the landlord and leasing teams to surface the building's genuine point of difference.
Multimedia Production: Shot photography and video around a live marathon event, capturing the building alive with energy and in motion.
Leasing Strategy & Copy: Wrote the brochure copy and strategy from the ground up, putting leasing velocity and NLA efficiency front and centre as the building's core selling points.
The positioning worked: 155 George Street secured Banksy as its headline new tenant - the rare leasing outcome that's also a genuine cultural moment.
The positioning worked: 155 George Street secured Banksy as its headline new tenant - the rare leasing outcome that's also a genuine cultural moment.
The positioning worked: 155 George Street secured Banksy as its headline new tenant - the rare leasing outcome that's also a genuine cultural moment.
5
Custom Floorplans
Detailing leasing space, entrances, staff rooms, storage and facilities across the site. All created in less than 2 weeks.
5
Custom Floorplans
Detailing leasing space, entrances, staff rooms, storage and facilities across the site. All created in less than 2 weeks.
5
Custom Floorplans
Detailing leasing space, entrances, staff rooms, storage and facilities across the site. All created in less than 2 weeks.
50+
Icons Highlighted
Mapped across a custom street guide, positioning the site among Sydney's premium icons.
50+
Icons Highlighted
Mapped across a custom street guide, positioning the site among Sydney's premium icons.
50+
Icons Highlighted
Mapped across a custom street guide, positioning the site among Sydney's premium icons.
14
Crafted Pages
Custom photography, redrawn floor plans and street mapping, showcasing this heritage Sydney leasing opportunity.
14
Crafted Pages
Custom photography, redrawn floor plans and street mapping, showcasing this heritage Sydney leasing opportunity.
14
Crafted Pages
Custom photography, redrawn floor plans and street mapping, showcasing this heritage Sydney leasing opportunity.
