Greystanes Shopping Centre
Greystanes Shopping Centre
The Brief
When Revelop acquired Greystanes, the centre needed more than new signage - it needed an identity built for its next era of ownership, one that would hold its value as the asset matured.
The Brief
When Revelop acquired Greystanes, the centre needed more than new signage - it needed an identity built for its next era of ownership, one that would hold its value as the asset matured.
What We Did.
Brand Suite Creation: Built a brand suite from the ground up, positioned to match the asset's new market tier and long-term equity.
Brand Guidelines: Set the rules - typography, colour, tone of place - so the identity stays consistent across marketing, signage, and digital long after we've handed it over.
What We Did.
Brand Suite Creation: Built a brand suite from the ground up, positioned to match the asset's new market tier and long-term equity.
Brand Guidelines: Set the rules - typography, colour, tone of place - so the identity stays consistent across marketing, signage, and digital long after we've handed it over.
An identity that reads like it's always belonged in Revelop's portfolio - giving Greystanes a market presence that matches its new ownership.
An identity that reads like it's always belonged in Revelop's portfolio - giving Greystanes a market presence that matches its new ownership.
An identity that reads like it's always belonged in Revelop's portfolio - giving Greystanes a market presence that matches its new ownership.
6
Logo Variations
Designed to work across every touchpoint, from large format print through to a centre app icon.
6
Logo Variations
Designed to work across every touchpoint, from large format print through to a centre app icon.
6
Logo Variations
Designed to work across every touchpoint, from large format print through to a centre app icon.
10
Colour Options
Built for clarity and standout, allowing multiple campaigns without losing brand cohesion.
10
Colour Options
Built for clarity and standout, allowing multiple campaigns without losing brand cohesion.
10
Colour Options
Built for clarity and standout, allowing multiple campaigns without losing brand cohesion.
20+
Social Templates
Built to keep the Instagram grid consistent, on-brand and instantly recognisable centre-wide.
20+
Social Templates
Built to keep the Instagram grid consistent, on-brand and instantly recognisable centre-wide.
20+
Social Templates
Built to keep the Instagram grid consistent, on-brand and instantly recognisable centre-wide.
