Mother's Day 2025
Mother's Day 2025
The Brief
GPT needed a Mother's Day campaign that could hold up across a national retail portfolio - one creative idea, strong enough to travel from flagship centres to the smaller assets, without losing what made it work.
The Brief
GPT needed a Mother's Day campaign that could hold up across a national retail portfolio - one creative idea, strong enough to travel from flagship centres to the smaller assets, without losing what made it work.
What We Did.
Concept Development: Partnered with GPT's national team to land on a single creative platform built for scale from day one, giving every centre in the portfolio the same calibre of execution.
Production & Art Direction: Ran production end to end - casting talent across four generations, creative direction, and retouching to a standard that holds up whether it's on a hero banner or a activation floor decal.
What We Did.
Concept Development: Partnered with GPT's national team to land on a single creative platform built for scale from day one, giving every centre in the portfolio the same calibre of execution.
Production & Art Direction: Ran production end to end - casting talent across four generations, creative direction, and retouching to a standard that holds up whether it's on a hero banner or a activation floor decal.
One idea, executed consistently across the entire portfolio - proof that national scale and creative quality can move in the same direction.
One idea, executed consistently across the entire portfolio - proof that national scale and creative quality can move in the same direction.
One idea, executed consistently across the entire portfolio - proof that national scale and creative quality can move in the same direction.
22
Unique Imagery
Over 22 unique images shot and edited in-house, crafted for a distinct, cohesive campaign look.
22
Unique Imagery
Over 22 unique images shot and edited in-house, crafted for a distinct, cohesive campaign look.
22
Unique Imagery
Over 22 unique images shot and edited in-house, crafted for a distinct, cohesive campaign look.
350+
Total Assets
Over 350 assets produced in-house to expand visual coverage across every centre touchpoint.
350+
Total Assets
Over 350 assets produced in-house to expand visual coverage across every centre touchpoint.
350+
Total Assets
Over 350 assets produced in-house to expand visual coverage across every centre touchpoint.
15
Individual Centres
Rolled out nationally across 15 centres, tailored to each centre's tiered guidelines for cohesion.
15
Individual Centres
Rolled out nationally across 15 centres, tailored to each centre's tiered guidelines for cohesion.
15
Individual Centres
Rolled out nationally across 15 centres, tailored to each centre's tiered guidelines for cohesion.
